MICROSOFT'S MIDLIFE CRISIS. (cover story)

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  • Additional Information
    • Subject Terms:
    • NAICS/Industry Codes:
      334111 Electronic Computer Manufacturing
      417310 Computer, computer peripheral and pre-packaged software merchant wholesalers
      443142 Electronics Stores
      443144 Computer and software stores
      334110 Computer and peripheral equipment manufacturing
      517110 Wired Telecommunications Carriers
      519130 Internet Publishing and Broadcasting and Web Search Portals
    • Subject Terms:
    • Abstract:
      This article offers a look at Microsoft Corp. after 30 years of operation. Microsoft is slowing down. It is bigger, more lumbering and less profitable than it was five years ago. Its sales are up 73% in five years, but profits are up only 30%. In the dog years of Silicon Valley, Microsoft, at 30, is in advanced middle age. The company relies on Windows and a suite of desktop applications--products released a decade ago--for 80% of sales and 140% of profits. Google now gives away features (desktop search, photo archiving) that Microsoft promises in its next upgrade of Windows--which is running two years late. What has gone wrong? What has gone wrong? Microsoft, with $40 billion in sales and 60,000 employees, has grown musclebound and bureaucratic. The doubts and the sniping gnaw at Steven Ballmer, 49, who became chief executive six years ago. Give us time, Ballmer says. "You could say 1995 to 2000 was about us winning on the desktop. And the next five years is all about driving and winning the Web," he says.
    • Full Text Word Count:
      2755
    • ISSN:
      0015-6914
    • Accession Number:
      18323170
  • Citations
    • ABNT:
      MURPHY, V. MICROSOFT’S MIDLIFE CRISIS. (cover story). Forbes, [s. l.], v. 176, n. 6, p. 88–96, 2005. Disponível em: http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=18323170&authtype=sso&custid=s5834912. Acesso em: 25 jan. 2020.
    • AMA:
      Murphy V. MICROSOFT’S MIDLIFE CRISIS. (cover story). Forbes. 2005;176(6):88-96. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=18323170&authtype=sso&custid=s5834912. Accessed January 25, 2020.
    • APA:
      Murphy, V. (2005). MICROSOFT’S MIDLIFE CRISIS. (cover story). Forbes, 176(6), 88–96. Retrieved from http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=18323170&authtype=sso&custid=s5834912
    • Chicago/Turabian: Author-Date:
      Murphy, Victoria. 2005. “MICROSOFT’S MIDLIFE CRISIS. (Cover Story).” Forbes 176 (6): 88–96. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=18323170&authtype=sso&custid=s5834912.
    • Harvard:
      Murphy, V. (2005) ‘MICROSOFT’S MIDLIFE CRISIS. (cover story)’, Forbes, 176(6), pp. 88–96. Available at: http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=18323170&authtype=sso&custid=s5834912 (Accessed: 25 January 2020).
    • Harvard: Australian:
      Murphy, V 2005, ‘MICROSOFT’S MIDLIFE CRISIS. (cover story)’, Forbes, vol. 176, no. 6, pp. 88–96, viewed 25 January 2020, .
    • MLA:
      Murphy, Victoria. “MICROSOFT’S MIDLIFE CRISIS. (Cover Story).” Forbes, vol. 176, no. 6, Oct. 2005, pp. 88–96. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=18323170&authtype=sso&custid=s5834912.
    • Chicago/Turabian: Humanities:
      Murphy, Victoria. “MICROSOFT’S MIDLIFE CRISIS. (Cover Story).” Forbes 176, no. 6 (October 3, 2005): 88–96. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=18323170&authtype=sso&custid=s5834912.
    • Vancouver/ICMJE:
      Murphy V. MICROSOFT’S MIDLIFE CRISIS. (cover story). Forbes [Internet]. 2005 Oct 3 [cited 2020 Jan 25];176(6):88–96. Available from: http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bth&AN=18323170&authtype=sso&custid=s5834912