Uncertainty continues over Miller's ad strategy.

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  • Additional Information
    • Subject Terms:
    • Subject Terms:
    • Abstract:
      The article focuses on how the appointment of Jack Rooney will affect Miller Brewing Co.'s advertising strategy. Miller moved the creative assignments on its $100 million Miller Lite account to Fallon McElligott and the $40 million Miller Genuine Draft creative to Wieden & Kennedy from Bates USA. Bates also lost $200 million in media buying to Burnett. A management shake-up at Miller had been anticipated, given the company's disappointing performance in 1996. Total shipments for Miller brands were down an estimated 3.1 per cent totaling 35.7 million barrels.
    • Full Text Word Count:
      459
    • ISSN:
      0001-8899
    • Accession Number:
      9702050072
  • Citations
    • ABNT:
      MCDOWELL, B. et al. Uncertainty continues over Miller’s ad strategy. Advertising Age, [s. l.], v. 68, n. 3, p. 46, 1997. Disponível em: . Acesso em: 24 ago. 2019.
    • AMA:
      McDowell B, Cuneo AZ, Teinowitz I, Gleason M, Petrecca L. Uncertainty continues over Miller’s ad strategy. Advertising Age. 1997;68(3):46. http://ezproxy.parker.edu/login?url={targeturl}. Accessed August 24, 2019.
    • APA:
      McDowell, B., Cuneo, A. Z., Teinowitz, I., Gleason, M., & Petrecca, L. (1997). Uncertainty continues over Miller’s ad strategy. Advertising Age, 68(3), 46. Retrieved from http://ezproxy.parker.edu/login?url={targeturl}
    • Chicago/Turabian: Author-Date:
      McDowell, Bill, Alice Z. Cuneo, Ira Teinowitz, Mark Gleason, and Laura Petrecca. 1997. “Uncertainty Continues over Miller’s Ad Strategy.” Advertising Age 68 (3): 46. http://ezproxy.parker.edu/login?url={targeturl}.
    • Harvard:
      McDowell, B. et al. (1997) ‘Uncertainty continues over Miller’s ad strategy’, Advertising Age, 68(3), p. 46. Available at: http://ezproxy.parker.edu/login?url={targeturl} (Accessed: 24 August 2019).
    • Harvard: Australian:
      McDowell, B, Cuneo, AZ, Teinowitz, I, Gleason, M & Petrecca, L 1997, ‘Uncertainty continues over Miller’s ad strategy’, Advertising Age, vol. 68, no. 3, p. 46, viewed 24 August 2019, .
    • MLA:
      McDowell, Bill, et al. “Uncertainty Continues over Miller’s Ad Strategy.” Advertising Age, vol. 68, no. 3, Jan. 1997, p. 46. EBSCOhost, ezproxy.parker.edu/login?url={targeturl}.
    • Chicago/Turabian: Humanities:
      McDowell, Bill, Alice Z. Cuneo, Ira Teinowitz, Mark Gleason, and Laura Petrecca. “Uncertainty Continues over Miller’s Ad Strategy.” Advertising Age 68, no. 3 (January 20, 1997): 46. http://ezproxy.parker.edu/login?url={targeturl}.
    • Vancouver/ICMJE:
      McDowell B, Cuneo AZ, Teinowitz I, Gleason M, Petrecca L. Uncertainty continues over Miller’s ad strategy. Advertising Age [Internet]. 1997 Jan 20 [cited 2019 Aug 24];68(3):46. Available from: http://ezproxy.parker.edu/login?url={targeturl}