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Academic Journal

Marketing Abstracts.

Subjects: *Marketing; *Consumer behavior; *Retail industry

  • Source: Journal of Marketing. Winter84, Vol. 48 Issue 1, p126-138. 13p.

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Academic Journal

From the Library Shelf.

Subjects: *Risk; *Insurance; *Efficient market theory

  • Source: Journal of Risk & Insurance. Mar84, Vol. 51 Issue 1, p157-166. 10p.

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Academic Journal

DEVELOPMENTS IN THE --PUBLIC EMPLOYMENT.

Subjects: *CIVIL service; *LABOR laws

  • Source: Harvard Law Review. May84, Vol. 97 Issue 7, p1611. 190p.

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Conference

ABSTRACTS OF PAPERS PRESENTED BUT NOT PUBLISHED.

Subjects: *Management; *Strategic planning; *Business planning

  • Source: Academy of Management Proceedings (00650668). 1984, p373-426. 54p.

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Academic Journal

The Economic Effects of Advertising: A Review of the Literature.

Subjects: *Product quality; Advertising -- Economic aspects

  • Source: Current Issues & Research in Advertising. 1984, Vol. 7 Issue 2, p39. 96p.

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Review

THE NEW POLITICS OF SCIENCE.

  • Source: Foreign Affairs. Fall1984, Vol. 63 Issue 1, p188-189. 2p.

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  • 1-9 of  9 results for "Miller, Neil Z"