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Periodical

AGENCY A-Z.

Subjects: *Health care industry; *Marketing2e Creative (Company) ; Abelsontaylor Inc. ; Access Group Inc.

  • Source: Medical Marketing & Media. Jul2018, Vol. 53 Issue 7, p187-237. 51p.

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Periodical

Uncertainty continues over Miller's ad strategy.

Subjects: MILLER Brewing Co.; ADVERTISING; ROONEY, JackUNITED States

  • Source: Advertising Age. 1/20/1997, Vol. 68 Issue 3, p46-46. 2/5p. 1 Black and White Photograph.

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Academic Journal

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Subjects: *Brand equity; *Marketing; *Sales

  • Source: Journal of Marketing. May2017, Vol. 81 Issue 3, p1-20. 20p. 1 Diagram, 7 Charts, 4 Graphs.

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  • 1-10 of  233 results for "Miller, Neil Z"