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Business Abstracts with Full Text (H.W. Wilson)

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A Cute Logo Can Buy Consumers’ Forgiveness.

Subjects: LOGOS (Symbols); BRANDING (Marketing); CORPORATE image

• Source: Harvard Business Review. Mar/Apr2023, Vol. 101 Issue 2, p22-22. 3/4p. 1 Color Photograph.

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The Best Way to Name a New Product.

Subjects: BRAND extension; BRANDING (Marketing); MARKETING strategy

• Source: Harvard Business Review. Jan/Feb2023, Vol. 101 Issue 1, p17-21. 4p. 2 Color Photographs, 1 Diagram.

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Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory.

• Authors : Yong Jae Ko¹; Akira Asada²; Wonseok (Eric) Jang³

• Source: Sport Management Review Nov2022, Vol. 25 Issue 5, p820 27p.

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Employer Branding Marketing

• Source: Mena Report. January 24, 2023

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Moving the Needle on Sustainability.

• Authors : Challagalla, Goutam; Dalsace, Frederic

Subjects: SUSTAINABILITY; SOCIAL responsibility of business; ENVIRONMENTAL responsibility

• Source: Harvard Business Review. Nov/Dec2022, Vol. 100 Issue 6, p130-137. 8p. 2 Color Photographs.

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Athlete-Centric Employer Branding During Rival Leagues' Market Entry.

• Authors : McLeod, Christopher Michael¹

• Source: Sport Marketing Quarterly 2021, Vol. 30 Issue 4, p249 16p.

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If the Cause Fits, Wear It: Jersey Sponsorship and the Role of Congruence, Articulation, and CSR-Linked Marketing.

• Authors : Graeber, Justin¹; Scheinbaum, Angeline Close²

• Source: Sport Marketing Quarterly 2022, Vol. 31 Issue 3, p171 15p.

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Strategic thinking and planning behind the development of a sporting event portfolio: the case of Shanghai.

• Authors : Xiao Liang¹; Shushu Chen¹; Dongfeng Liu²

• Source: Sport Management Review Aug2022, Vol. 25 Issue 4, p679 21p.

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What makes a restaurant customer become a green citizen?

• Authors : Zhang, Bang-Lin¹; Yang, Yi-Chun²; Xiang, Ling³

• Source: Social Behavior & Personality: an international journal Jul2022, Vol. 50 Issue 7, p1 10p.

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