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Academic Journal

No Small Matter: How Company Size Affects Consumer Expectations and Evaluations.

Subjects: *Size of business enterprises; *Power (Social sciences); *Expectation (Psychology)

  • Source: Journal of Consumer Research. Apr2019, Vol. 45 Issue 6, p1369-1384. 16p. 3 Diagrams, 1 Chart, 4 Graphs.

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Academic Journal

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements.

Subjects: *Power (Social sciences); *Advertising endorsements; *Information resources

  • Source: Journal of Marketing. May2018, Vol. 82 Issue 3, p70-86. 17p. 1 Diagram, 6 Charts, 4 Graphs.

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  • 1-10 of  67,214 results for ""POWER (Social sciences)""