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Academic Journal

Improving online surveys.

Subjects: *Marketing research; *Response rates; *Consumer research

  • Source: International Journal of Market Research. 2011, Vol. 53 Issue 4, p557-560. 4p.

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Academic Journal

Can search engine advertising help access rare samples?

Subjects: *Marketing research; *Internet searching; *Click through rate

  • Source: International Journal of Market Research. 2011, Vol. 53 Issue 4, p523-540. 18p. 2 Black and White Photographs, 4 Charts.

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Academic Journal

Individual differences in motivation to participate in online panels.

Subjects: *Consumer panels; *Marketing research; *Marketing science

  • Source: International Journal of Market Research. 2011, Vol. 53 Issue 3, p369-390. 22p. 1 Black and White Photograph, 3 Charts, 1 Graph.

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Academic Journal

What is an opinion anyway? Finding out what people really think.

Subjects: *Delphi method; *Public opinion polls; *Public opinion

  • Source: International Journal of Market Research. 2011, Vol. 53 Issue 1, p25-39. 15p. 3 Charts.

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Academic Journal

Visiting item non-responses in internet survey data collection.

Subjects: *Response rates; *Marketing research; *Consumer research

  • Source: International Journal of Market Research. 2011, Vol. 53 Issue 5, p687-703. 17p. 3 Charts, 2 Graphs.

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Academic Journal

Estimating nonresponse bias and mode effects in a mixed-mode survey.

Subjects: *Telephone surveys; *Marketing research; *Response rates

  • Source: International Journal of Market Research. 2011, Vol. 53 Issue 5, p669-686. 18p. 1 Diagram, 5 Charts.

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Academic Journal

Instant Innovation: From Zero to Full Speed in Fifteen Years.

Subjects: *Marketing research; *Consumer panels; *Consumer research

  • Source: Journal of Advertising Research. Mar2011 Supplement, Vol. 51 Issue 1, p72-84. 16p.

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Academic Journal

The accuracy of self-reported probabilities of giving recommendations.

Subjects: *Marketing research; *Market surveys; *Consumer psychology

  • Source: International Journal of Market Research. 2011, Vol. 53 Issue 4, p507-521. 15p. 1 Chart.

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Academic Journal

Snap judgement polling.

Subjects: *Public opinion polls; *Mobile computing; *Mobile communication systems

  • Source: International Journal of Market Research. 2011, Vol. 53 Issue 4, p463-478. 16p. 3 Black and White Photographs, 2 Charts.

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Academic Journal

Improving response rates in web surveys with default setting.

Subjects: *Response rates; *Consumer behavior; *Marketing research

  • Source: International Journal of Market Research. 2011, Vol. 53 Issue 1, p75-94. 20p. 3 Graphs.

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  • 1-10 of  17,103 results for ""SURVEYS""